When I moved from Brazil to Whistler, Canada, I didn’t just leave behind my home—I lost something deeply personal: MY VOICE.
I struggled a lot to communicate in a new language, felt intimidated, and found it hard to express myself the way I always had—freely, naturally, and with confidence. If you know me, you know that communication is part of my nature.

Then I became a mom and found it increasingly difficult to fit in at many workplaces because I needed a flexible schedule, but no one could accommodate that. In fact, I was even let go from my last job because of it, which left me feeling devastated (as you might imagine).

Over time, and out of necessity, I found my voice again. Slowly but surely, I began to speak up—first quietly, then boldly, and eventually with clarity, authenticity, and purpose. In many ways, that journey gave birth to the version of me you see today.

That’s why I named my business ORIS.

In Latin, oris means “of the mouth”—a nod to communication, voice, and expression. In Hebrew, it connects to light. And in Yoruba spirituality, Orí is your inner self, your intuition, and your destined path. To me, it represents everything I value: identity, clarity, and purpose-led communication.

I started my business journey as a virtual assistant under the name Karina Palacio | Your VA, helping entrepreneurs with their day-to-day tasks, I hid my fears and build my first logo and my website, and started marketing my services like a pro (lol), got lots of clients locally and outside Canada… I did well! I grew personally and professionally—so did the vision for my business. What started as support work evolved into something deeper: helping people show up with confidence online.

Today, ORIS is all about empowering purpose-driven people and businesses to find and amplify their own voice through aesthetic, unique branding that truly represents who my clients are, as well as consistent storytelling websites aligned with strategic content that authentically connects and resonates with their audience.

My message to you?
Speak out.
Show up.
The world needs what you have to offer.